Google has announced the end of data collection for the version of Google Analytics that has been in operation for the past decade, known as Universal Analytics (UA). On July 1, 2023 Google Analytics will stop collecting data if you are using Universal Analytics. This means that anyone who has set up Google Analytics data collection and reporting more than one year ago will need to switch to Google Analytics 4 (GA4).
Understanding web analytics and information about website visitors remains a highly valuable skill, and there are many reasons to learn Google Analytics (GA) and other web analytics tools along with techniques to processes and analyze data. It has been three years since data scientists were proclaimed to have the sexiest job of the century in an article from Thomas Davenport and DJ Patil published in the Harvard Business Review.
Advertisers and marketers are seeking more immediate feedback on campaigns they undertake, and thanks to analytics services such as Google Analytics, they are able to get results nearly in real time. Previously advertisers and marketing professionals waited until they could conduct research following the release of a direct-mail campaign, or after an advertising campaign was well underway. Now this information can be collected the moment a campaign gets underway, and Google Analytics and other similar services can collect and report data immediately.
Professionals across a variety of fields benefit by learning Google Analytics. Web analytics data is essential for modern marketing, communications, advertising, sales, web design, and web development roles. By choosing to learn Google Analytics, business managers working at any type of organization find that understanding analytics data helps them to shape business strategy and refine business tactics.
Tens of millions of websites rely on Google Analytics to provide data about how visitors find and use their web pages. Google offers two versions of Google Analytics, a free version for small to mid-sized websites, and a paid version for reporting on enterprise-level sites. Analytics provides webmasters, marketers, designers, e-commerce analysts, and user experience professionals with extensive reporting capabilities.
Dates for Google Analytics classes for 2021 have been extended through the end of the year. These intensive Google Analytics courses for marketing professionals and website managers are perfect for understanding your website traffic. The Google analytics training covers topics such as the demographics of site visitors, how they located your website, and what content they viewed while visiting.
Until recently if you wanted to learn Google Analytics you needed to have a website fully functioning along with a fully set-up Google Analytics account. If you didn’t have a website of your own, you would need to convince someone with a website and Google Analytics installed to let you learn Google Analytics with their site information. This made it rather difficult to learn Google Analytics from a blank slate.
Less than a decade ago the future of magazines appeared to be both solid and certain. Magazines provided a way to reach a highly targeted audience. Advertisers that wanted to reach male sports fans could turn to Sports Illustrated from the Time family of publications, or to reach runners turn to Runner’s Word from the Rodale family, and these types of specializations existed across hundreds of specialized markets. While the increase in online media consumption has led to a decrease in print readership, this isn’t the only issue facing magazine publishers.
Google has recently made it much easier to learn Google Analytics, even if you don’t yet have an app or website setup from which to collect data. For many years one of the challenges in learning Google Analytics has been access to an account where you can view data if you are just starting to use web analytics service. It’s difficult to learn to create reports or interpret data if your website doesn’t yet have Google Analytics setup, or if you are just starting to develop an app.
