WordPress replacing Dreamweaver
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Published on July 14, 2016
WordPress is replacing Dreamweaver as the tool of choice for most designers, and this change is also happening in the digital marketing certificate program offered at American Graphics Institute. Individuals can continue to enroll in public WordPress classes as well as Dreamweaver courses. Public workshops for both will continue to be delivered, but those enrolled in the longer-term certificate programs will focus on WordPress instead of Dreamweaver. This change in curriculum benefits digital marketing certificate participants by providing them with the skills needed to manage and maintain sites created using WordPress.
Why WordPress instead of Dreamweaver
More than one-quarter of websites across the Internet use WordPress. With one out of every four websites using WordPress as their foundation, it is used by businesses and organizations and has reached far beyond its origins as a blogging platform. Companies ranging from Walt Disney to Mercedes Benz have sites running on WordPress, while entertainers from the Ringling Brothers circus and those running the official Star Wars blog also trust their sites to WordPress. Many universities use WordPress to run either their entire website or significant department sites. In short, WordPress is everywhere. As digital marketers need to know how to add and manage content, many of them will encounter WordPress sites.
How WordPress is Different from Dreamweaver
WordPress and Dreamweaver are different tools. Dreamweaver is used for designing individual web pages as well as for editing HTML and CSS code. When websites were comprised of only a few pages that were individual hand-crafted, it was a useful tool. Most organizations and individuals that want to publish content on the web are not interested in learning the details of HTML and CSS, which is where WordPress has an advantage over HTML. WordPress is a content management system (CMS) while Dreamweaver is not. Pages created in Dremweaver are designed individually, while those built using WordPress take content entered by editors and place it into templates known as themes. Each individual WordPress page does not need to be individually designed and coded. The editing interface allows for non-technical users to add pages and content to a website and apply a selected theme based upon the type of page that is needed. While WordPress themes use HTML and CSS to format a page, the themes and code are built once by a designer and then re-used behind-the-scenes for any page where they are needed. The average user does not need to ever see or know how the themes are created, much like the average driver of a car doesn’t need to know the inner workings of the engine.
For larger organizations that need more flexibility or functionality in a content management system, Drupal is an alternate CMS that can be scaled to a larger level than WordPress and is often a better fit for more complicated needs. AGI also offers Drupal classes alongside those offered in WordPress, HTML, and CSS.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.