Apple enhances eBook platform
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Published on October 30, 2014
Apple has announced changes to its iBooks store in an effort to get more authors and content onto their platform for distributing eBooks to users of iPads and other Apple devices, As part of the updates, Apple is now reviewing eBook submissions to their iBooks store more quickly, allowing more digital books to be listed on the site shortly after they are submitted. Apple has indicated that they are reviewing 95 percent of all books that are submitted to the iBooks store within one business day.
Digital books that are submitted to the iBooks store can be created in a digital only format, and do not need to have a printed version. They can also be sold without first obtaining an ISBN number, making it easier for independent and individual publishers to distribute their
eBooks can be created using tools such as Apple’s iBooks author application, or the more industrial strength publishing tool of Adobe InDesign. Files created using InDesign are first converted to the ePub file format, and then can be made available for sale on Apple’s iBooks store. Regardless of the tool used for creating the eBook, they must first be submitted and reviewed before they will be made available to the public for sale.
Apple is also providing access for up to 250 promotional codes for each eBook on their store. The promotional codes can be used by authors to distributed free copies of their books through the iBooks store. These can be used for reviewers, influencers, or customers that can help to build momentum for other sales of a book after it is published.
Once a book is made available for sale, the screenshot images of the book used in its promotion can now be updated. Previously these could not be updated after the eBook was made available for sale.
Apple also announced additional changes to their iBooks Author application as well, adding support for new file formats that it can import, and making it compatible with Apple’s latest operating system update, OS X Yosemite.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.