During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

All classes include

free retakes of courses Free retakes

Curriculum provided Detailed curriculum

Live instructor Live instructor

flexible rescheduling Flexible rescheduling

flexible rescheduling Certificate of Completion

Responsive HTML Email Course Online July 14, 2023

Responsive HTML Email Class

Online Training

$495.00

This Responsive HTML email course is for anyone that needs to create or manage advanced email campaigns. Topics covered in this HTML email marketing training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email displays as intended and reaches your audience.

Download Course Description (PDF)
See all HTML Email Classes, See all Email Marketing Courses, See all Digital Marketing Classes

Responsive HTML Email Class: Detailed Topics Covered

Identifying the Need for Responsive HTML Email Marketing
  • Common issues with mobile email
  • Rise in mobile client usage
  • ROI of responsive HTML email
  • Differences in clients
  • Support for media queries
Designing Mobile-friendly HTML Email
  • Taking a ‘design-first’ approach
  • Differences in layout
  • Column sizing
  • Links and buttons
  • Font size guidance for HTML email
  • Defining messages in HTML email
  • Hiding extraneous details
  • Wireframing responsive HTML email versions
Coding Mobile HTML Email
  • Defining mobile-specific CSS
  • Using an @media declaration
  • Applying the content table class
  • Making styles !important
  • Adding other declarations
Building Responsive HTML Email Layouts
  • Adapting multi-column layouts
  • Working around CSS limitations
  • Using HTML attributes in HTML email
  • Adding a simple media query to a responsive HTML email
  • Incorporating progressive disclosure
  • Styling show/hide buttons
Targeting Specific Devices with Media Queries in your HTML Email
  • Addressing larger screen sizes
  • Adjusting the focus of media queries
  • Balancing effort vs. benefit
  • Moving beyond breakpoints
  • Designing fluid layouts for responsive HTML email
Optimizing HTML Email Images for Mobile Display
  • Using supported CSS in responsive HTML email
  • Swapping background images
  • Setting background-size
  • Serving high-res images
  • Addressing Retina displays
Creating Mobile Forms for use with HTML email marketing
  • Benefiting from optimized HTML forms
  • Aligning form field labels
  • Accessing the special keyboard
  • Narrowing form layouts for responsive HTML email
  • Setting initial scale/zoom
  • Optimizing HTML email and plain-text email