The Digital Marketing Certificate program in Boston at American Graphics Institute provides an opportunity to learn skills needed for a career in digital marketing. If you have experience in graphic design, business, or other fields and are interested in exploring a career in digital marketing, this program may be for you. You can learn more about the Digital Marketing Certificate or call 781-376-6044 for more information.
The Digital Marketing Certificate program includes these courses:
Courses in this Boston Digital Marketing Certificate
Course information for the Digital Marketing Certificate - Boston
Google Analytics Training Class
Attend this small-group Google Analytics class and better understand web traffic: who is visiting your site, how they found your site, what they did - including pages visited, and what is working well along with what isn't. In this Google Analytics course participants discover how to create an account, set up web properties, create filters, generate and interpret both standard and custom reports. Participants learn to understand and apply information gathered, turning the data into information. This Google Analytics training covers best practices for using Google Analytics Universal Analytics to track and meet business objectives. Gain a better perspective on the effectiveness of marketing efforts, website performance, and visitors with this Google Analytics training workshop. This course is led by a live instructor with a limit of 10 participants per course date.
Digital Marketing Strategy course
This digital marketing course helps participants understand digital marketing opportunities and helps them to evaluate the best options for their objectives. Participants learn to use digital marketing to effectively attract, engage, and retain clients as well as align offerings to meet client needs.
Email Marketing Course: HTML Email Training
This Email Marketing course is for anyone that needs to create or manage HTML email campaigns. Topics covered in this HTML email training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email marketing campaigns display as intended and reaches your audience.
Advanced Email Marketing Course: Responsive HTML Email Training
This Responsive HTML email marketing training course is for anyone that needs to create or manage advanced email campaigns. Topics covered in this HTML email marketing training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email displays as intended and reaches your audience.
HTML Training Class
Discover the nuts and bolts of HTML and CSS, the foundation behind all websites and HTML emails, in this HTML course. You'll learn how to plan, design, and create your website using HTML (HyperText Markup Language), XHTML (eXtensible HyperText Markup Language), and CSS (Cascading Style Sheets) - the building blocks of web pages - and learn how to ensure that your site looks good across multiple browsers. This HTML/CSS class also introduces working with interactivity and multimedia, as well as designing for devices such as tablets and smartphones.
WordPress Training Class - Introduction
This WordPress training class is for those managing or creating content on WordPress sites. This WordPress course is helpful for those with no previous WordPress training, as it provides a solid foundation and best-practices for using and maintaining a Wordpress site. This course starts with the essentials of a WordPress site setup, covers how to add text, images and multimedia, as well as how to format both the content and pages. How to add pages, posts, links are also covered along with fundamentals of administering WordPress sites. This includes creating and managing users and essential WordPress settings. The essentials of WordPress themes are covered, including how to make adjustments to the default appearance. Learn WordPress in this course which occurs monthly and is available as a live in-person course with the instructor in the same classroom or a live online class. If you have a group or organization that needs to learn WordPress, this class can also be delivered on-site at your location and tailored to your specific needs.
InDesign Training Class - Introduction
In this introductory InDesign training class you learn to create designs for print, tablets, and PDF presentations. In this InDesign course you'll discover how you can efficiently create documents by taking advantage of a superior design environment that includes advanced typographic controls and intuitive graphic features. You will also find techniques that will help to make your InDesign publications look polished and professional.
InDesign Training Class - Intermediate
This intermediate InDesign class helps you to work more efficiently and create better designs. Learn advanced typography, color controls, styles, libraries, and prepress controls in this intermediate InDesign course.
Photoshop Training Class - Introduction
This Photoshop course helps you to be more productive and to create higher quality images more efficiently. You receive an introduction to editing, retouching, and enhancing images. Learn essential skills including how to make selective changes, color correct, and retouch your images.
Photoshop Training Class - Intermediate
This intermediate Photoshop training class covers the intermediate use of tools, filters, and layers, that allow you to take advantage of creative effects. You also discover how to use automation features, such as actions and buttons, as well as smart objects.
Digital Marketing Project
This course consists of a practical project in which students apply the skills they have learned into a project that is selected by the student and reviewed by their instructor. The project starts with planning, meeting with the client, creating a creative brief, developing the product, client review and feedback, final delivery, and project review by the instructor.
Digital Marketing Portfolio
Students work with their instructor to select projects to showcase, create an online portfolio showcasing their talents, and discuss which works to show and how to present them. This workshop is designed to help you best create your online portfolio to showcase your skills and capabilities.
