Digital Marketing Classes Boston

Attend this small-group Google Analytics training course and better understand web traffic: who is visiting your site, how they found your site, what they did - including pages visited, and what is working well along with what isn't. In this Google Analytics course participants discover how to create an account, set up web properties, create filters, generate and interpret both standard and custom reports. Participants learn to understand and apply information gathered, turning the data into information. This Google Analytics training covers best practices for using Google Analytics Universal Analytics to track and meet business objectives. Gain a better perspective on the effectiveness of marketing efforts, website performance, and visitors with this Google Analytics training workshop. This course is led by a live instructor with a limit of 10 participants per course date.

This Google Analytics training course teaches how to find, customize, and interpret reports in GA4. Learn to understand what brought visitors to your website, what they did while visiting, and determine whether they completed goals you can establish for the website. Gain an understanding of who are the best visitors, as well as any obstacles visitors may encounter so they can be identified and changed. Determine the return on investment for all marketing activities, and understand who visits your site, including demographic details and the devices used. is for migrating to Google Analytics 4 from Universal Analytics. Migrate to Google Analytics 4 safely and effectively, making sure the data you need is collected and available for reporting. This Google Analytics 4 training is covers migrating to Google Analytics 4 from Universal Analytics, with emphasis on the planning, organization, implementation, and setup of Google Analytics 4 from the perspective of an organization that is already collecting data using Universal Analytics. This course covers Google Analytics 4 setup along with the foundations of GA4 tracking implementation using Google Tag Manager. This is a half-day course.

This Responsive HTML email course is for anyone that needs to create or manage advanced email campaigns. Topics covered in this HTML email marketing training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email displays as intended and reaches your audience.

This introductory Photoshop class teaches foundation skills for working effectively and creatively. Learn to be more productive and to create higher quality images efficiently. Gain skills for editing, retouching, and enhancing images. Learn how to make selective changes, color correct, and retouch your images using Photoshop. This Photoshop class is led by a live instructor, as are all courses at American Graphics Institute,

In this introduction to Adobe Illustrator class, you discover the tools that help you create professional quality artwork. This Illustrator course introduces you to the workspace, tools for creating shapes, and additional options for adding color and text. You also discover how to use layers so that you can maximize your productivity right away.This Illustrator course is for beginners who are new to the application or for those who have experience but have received no formal Illustrator training.

In this Keynote course, discover how to create polished, professional, engaging presentations. Text, photos, charts, sound, even video & animation, are all elements you learn to incorporate in a Keynote class that also teaches you to generate your materials efficiently and deliver the information with confidence. You also find out how to publish your finished presentation to a variety of destinations including PDF, YouTube, and DVD.