Digital Marketing Certificate - Boston

Attend this small-group Google Analytics course and better understand web traffic: who is visiting your site, how they found your site, what they did - including pages visited, and what is working well along with what isn't. In this Google Analytics course participants discover how to create an account, set up web properties, create filters, generate and interpret both standard and custom reports. Participants learn to understand and apply information gathered, turning the data into information. This Google Analytics training covers best practices for using Google Analytics 4 to track and meet business objectives. Gain a better perspective on the effectiveness of marketing efforts, website performance, and visitors with this Google Analytics training workshop. This course is led by a live instructor with a limit of 10 participants per course session.

This digital marketing course helps participants understand digital marketing opportunities and helps them to evaluate the best options for their objectives. Participants learn to use digital marketing to effectively attract, engage, and retain clients as well as align offerings to meet client needs.

This HTML Email class is for anyone that needs to create or manage HTML email campaigns or works in digital marketing roles. Topics covered in this HTML email training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email marketing campaigns display as intended and reaches your audience.

This Responsive HTML email course is for anyone that needs to create or manage advanced email campaigns. Topics covered in this HTML email marketing training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email displays as intended and reaches your audience.

This HTML course teaches web design foundations using HTML and CSS, the building blocks of all web design, web development, and HTML emails. Learn to plan, design, and create websites using HTML (Hyper Text Markup Language), XHTML (eXtensible Hyper Text Markup Language), and CSS (Cascading Style Sheets) - the building blocks of web pages - and essential skills for web design and web development roles. Learn web design and web development skills to create websites that look good across multiple browsers and devices. This HTML class also introduces working with interactivity and multimedia, as well as web design for devices such as tablets and smartphones.

This WordPress training course is for those managing or creating content on WordPress sites, or wanting to get started with web design using WordPress. This WordPress course is helpful for those with no previous WordPress training, as it provides a solid foundation and best-practices for using and maintaining a WordPress site. This course starts with the essentials of a WordPress site setup, covers how to add text, images and multimedia, as well as how to format both the content and pages. How to add pages, posts, links are also covered along with fundamentals of administering WordPress sites. This includes creating and managing users and essential WordPress settings. The essentials of WordPress themes are covered, including how to make adjustments to the default appearance. Learn WordPress in this course which occurs monthly and is available as a live in-person course with the instructor in the same classroom or a live online class. If you have a group or organization that needs to learn WordPress, this class can also be delivered on-site at your location and tailored to your specific needs.

In this introductory InDesign class learn to create professional designs such as flyers, brochures, marketing sheets that can be shared in print or as PDF. In this InDesign course you'll discover how to efficiently create documents using advanced typographic controls and intuitive graphic features. You will also discover techniques that will help to make your InDesign publications look polished and professional.

This intermediate InDesign class helps you to work more efficiently and build more complex documents. Learn to work with longer documents, create books, discover advanced typography, color controls, snippets and libraries in this intermediate InDesign course. Become an expert at using styles to efficiently apply consistent formatting to text and images across documents, automating repetitive work while keeping documents looking professional and consistent. This class also teaches advanced methods for working with tables along with efficient ways to import, format and manage graphics.

This introductory Photoshop class teaches foundation skills for working effectively and creatively. Learn to be more productive and to create higher quality images efficiently. Gain skills for editing, retouching, and enhancing images. Learn how to make selective changes, color correct, and retouch your images using Photoshop. This Photoshop class is led by a live instructor, as are all courses at American Graphics Institute,

This intermediate Photoshop class covers more advanced use of Photoshop's tools, filters, and layers. Discover how to take advantage of a comprehensive range of creative effects. Learn to improve efficiency through the use automation features, such as actions, buttons, smart objects, and Photoshop's artificial intelligence capabilities.

This course consists of a practical project in which students apply the skills they have learned into a project that is selected by the student and reviewed by their instructor. The project starts with planning, meeting with the client, creating a creative brief, developing the product, client review and feedback, final delivery, and project review by the instructor.

Students work with their instructor to select projects to showcase, create an online portfolio showcasing their talents, and discuss which works to show and how to present them. This workshop is designed to help you best create your online portfolio to showcase your skills and capabilities.