During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

All classes include

free retakes of courses Free retakes

Curriculum provided Detailed curriculum

Live instructor Live instructor

flexible rescheduling Flexible rescheduling

flexible rescheduling Certificate of Completion

Google Analytics Class Online November 20, 2023 GA4 Migration Training

Google Analytics 4 Migration Training

Online Training

$249.00

This Google Analytics 4 training is for migrating to Google Analytics 4 from Universal Analytics. Migrate to Google Analytics 4 safely and effectively, making sure the data you need is collected and available for reporting. This Google Analytics 4 training is covers migrating to Google Analytics 4 from Universal Analytics, with emphasis on the planning, organization, implementation, and setup of Google Analytics 4 from the perspective of an organization that is already collecting data using Universal Analytics. This course covers Google Analytics 4 setup along with the foundations of GA4 tracking implementation using Google Tag Manager. This is a half-day course.

Download Course Description (PDF)
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Google Analytics Training Course: Topics Covered

  • Planning the migration from Universal Analytics to Google Analytics 4
  • Data Collection Changes between GA4 and UA 
  • Understanding Hit scopes and Hit types in Google Analytics 4
  • Understanding Events in GA4 vs. UA
  • Migrating Events to Google Analytics 4 from Univeral Analytics
  • Overview of Events in Google Analytics 4
  • Creating Custom Events
  • Creating Goals and Conversions in GA4
  • Create GA4 Events to define Goals
  • Adding GA4 Events as conversions
  • Understanding Event Limitations in GA4
  • GA4 Recommended Event Names
  • Creating Filters
  • Defining the Internal Traffic Filter
  • Testing filters
  • Options for organizing data similar to UA Views
  • GA4 Enhanced Measurement
  • Working with Custom Dimensions in GA4
  • Differences with User-scoped custom dimensions in GA4
  • Creating custom Metrics in GA4
  • Creating GA4 User Scoped Custom Dimension with GTM
  • Custom Dimension Examples
  • Using GA4 Audiences
  • Ecommerce Considerations with GA4
  • GA4 Tagging Setup
  • Tagging for GA4 while maintaining UA 
  • Adding Events needed in GA4
  • Deprecated Metrics 
  • Goals and Conversions
  • Working with User ID in GA4
  • Google Signals (enhanced data collection)
  • Validating GA4 data vs UA 
  • Understanding differences between GA4 and UA
  • Comparing GA4 and UA Data
  • GA4 Resources