› Google Analytics Class in Boston on November 16, 2017

Google Analytics Class in Boston on November 16, 2017

Google Analytics Training Class

Thu, Nov 16 2017
9:30 a.m. to 4:30 p.m.
American Graphics Institute
AGI Training Boston
American Graphics Institute AGI Training Boston
120 Presidential Way
Woburn MA 01801

Attend this Google Analytics class and better understand web traffic: how it found your site, what visitors did on your site, what is working well along with what isn't. In this Google Analytics course participants discover how to create an account, set up web properties, profiles, filters, as well as generate standard and custom reports. Participants learn to understand and apply information gathered. This Google Analytics training covers best practices for using Google Analytics Universal Analytics to track and meet business objectives. Gain a better perspective on the effectiveness of marketing efforts, website performance, and visitors with this Google Analytics training workshop. This course is led by a live instructor.

Download Course Description (PDF)     See all Google Analytics Training Classes

Google Analytics Training Class Topics Covered

This Google Analytics course covers the following areas:

  • Learn web analytics essentials and how web analytics works
  • Find out how to use web analytics data to gain actionable information
  • Learn essential Google Analytics capabilities and functionality
  • Discover Google Analytics key reports, data, and filtering options
  • Learn to create and edit accounts, web properties, and reporting views
  • Understand the most useful standard Google Analytics reports
  • Learn to customize Google Analytics reports
  • Understand and analyze Google Analytics reports and data
  • Find out how to filter analytics data based upon location, devices used, and other criteria
  • Learn best practices for using Google Analytics based upon your line of business
  • Learn to create goals in Google Analytics to track the success of your website
  • Understand who is visiting your website, including demographic information, type of devices used, and their location.
  • Use Google Analytics to track how visitors arrived at your site to better understand the success of marketing, promotion, or advertising.
  • Determine pages that are most visited, where users spend the most time, and the pages where users leave your site
  • Go beyond counting visitors, turning analytics data into information that helps you make more informed decisions about your business or organization

Specific topics covered in this Google Analytics course

  • About web analytics

  • How web analytics can be used

  • How you should use web analytics

  • Types of analytics

  • How On-site analytics works

  • Google Analytics and Universal Analytics

  • Google Analytics setup

  • Google Analytics Account Hierarchy: accounts, properties, and views

  • Create unfiltered and filtered views

  • Key Google Analytics terminology

  • Metrics

  • Examples of Metrics

  • Ways you can review Metrics

  • Dimensions

  • Examples of Dimensions

  • Understanding the Google Analytics User Interface

  • Understanding the Google Analytics Reporting Interface

  • Exporting Reports

  • Custom Dashboards

  • Understanding Averages

  • Understanding Bounce rate

  • Standard Reporting in Google Analytics - overview

  • Date ranges and reporting

  • Default Display in GA reports

  • Real-Time Reporting

  • Audience Reporting

    • Demographics & Interests
    • Geography
    • Language
    • Location
    • Behavior
    • Technology
    • Mobile
    • Visitor Flow
  • Understanding Time on Site
  • Acquisition: The sources for traffic to your site
  • Overview & Channels
  • Social Media traffic
  • referrals:
  • Campaigns:
  • Keywords
  • Cost Analysis
  • Adwords
  • SEO
  • Primary Dimensions & Secondary Dimensions

  • View types

  • Behavior

    • Overview
    • Behavior Flow
    • Site Content
    • Site Speed
    • Site Search
    • Events
    • AdSense
    • Experiments
    • In-Page Analytics
  • Use Secondary Dimensions
  • Data Sampling
  • Goals and Conversions
  • Goals and the conversion funnel
  • Filters
  • Predefined filters
  • Custom filters
  • Tracking Custom Campaigns
  • Ways to use Campaigns
  • Segments
  • Examples of custom segments
  • Intelligence Events
  • Examples of custom alerts
  • Internal Site Search
  • Virtual Pageviews
  • Event tracking
  • Evaluating Events

120 Presidential Way
Woburn, MA
(781) 376-6044
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