Google Analytics Classes Chicago

This Google Analytics 4 training course teaches how to find, customize, and interpret reports in GA4. Learn to understand what brought visitors to your website, what they did while visiting, and determine whether they completed goals you can establish for the website. Gain an understanding of who are the best visitors, as well as any obstacles visitors may encounter so they can be identified and changed. Determine the return on investment for all marketing activities, and understand who visits your site, including demographic details and the devices used. is for migrating to Google Analytics 4 from Universal Analytics. Migrate to Google Analytics 4 safely and effectively, making sure the data you need is collected and available for reporting. This Google Analytics 4 training is covers migrating to Google Analytics 4 from Universal Analytics, with emphasis on the planning, organization, implementation, and setup of Google Analytics 4 from the perspective of an organization that is already collecting data using Universal Analytics. This course covers Google Analytics 4 setup along with the foundations of GA4 tracking implementation using Google Tag Manager. This is a half-day course.

Attend this Google Tag Manager training and discover how to manage and use this powerful tag management system. Find out how to create and apply Google Tag Manager tags, triggers, and variables. Discover how to efficiently track events, gather Google Analytics data, and deploy tags without needing to access a website’s code or content management system. Google Tag Manager is an essential skill for modern marketing and analytics professionals. This Google Tag Manager course is led by a live instructor.